Bill & Ammon’s Bogus Hangout ~ SEO Excerpts

SEO topic excerpts from the weekly podcast with hosts Bill Slawski and Ammon Johns with recurring guest hosts Terry Van Horne and Doc Sheldon. The podcast has walk on guests so the SEO Dojo Radio version is cut so that only the SEO and Marketing discussions are included.

Internet Marketing Excerpts From Bill & Ammon’s Bogus Hangout #225

This weeks topics included Google Quality Raters Guide Updated; Quality Raters Guide Changes How Local Results are Reviewed; Only 2% Of Users go Past Page 1 in SERPs; No Click Searches Reach 50%; New QRG Seeking More Details; Google Adds Package Tracking to SERP; Google & Genius Litigation and More!

Internet Marketing Excerpts From Bill & Ammon’s Bogus Hangout #224

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon’s Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren’t SEO or internet marketing in nature. Topics included:

  • Looking Back on the Early Days of Search
  • Google Confirms November Local Update
  • Improving Content Focus
  • Interstitials Can Block Indexing
  • How Irrelevant Links can negatively Affect Content Focus

The full video:

Highlights from Audio Version

Introductions: read more

Internet Marketing Excerpts From Bill & Ammon’s Bogus Hangout #223

This week topics included Local Search Survey;Google Maps Dominant Local Search Tool; SERP Eye Tracking Survey; No Click searches reaches 50%; Benefits of SERP Out Analysis; Are Meta Descriptions Important for SEO?; BBB Bad Reports on SEO discussion and more!

Internet Marketing Excerpts From Bill & Ammon’s Bogus Hangout #222

Today the panel discussed Misquoted And Misunderstood, Why The Search Community Don't Believe The WSJ About Google Search; Local Algo Update; Is Reciprocal Linking Good for SEO?; Disavow; Bing Has Been Doing The BERT Thing Since April and more!

Internet Marketing Excerpts From Bill & Ammon’s Bogus Hangout #221

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon’s Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren’t SEO or internet marketing in nature. Topics included:

  • What is Semantic Copy for Websites?
  • Mobile First Indexing Announcement
  • Are Hamburger Menus UX Friendly?
  • BERT Indepth

The read more

Internet Marketing Excerpts From Bill & Ammon’s Bogus Hangout #220

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon’s Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren’t SEO or internet marketing in nature. Topics included:

  • Optimizing for BERT
  • Google Might Discover Entity Relationships Using 3rd Party Sites
  • Majestic SEO Topical Trust Flow
  • Google Taxonomies and Ontologies
  • Is Google Using Neural Networks to Identify Intent
  • Difference between RankBrain and BERT
  • Using Google Trends in Keyword Research
  • Using Conversion to Prioritize Keywords in Keyword Research
  • Using PPC Conversion to Prioritize Keywords

The full video:

Highlights from Audio Version

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. and Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of

SEO
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Internet Marketing Excerpts From Bill & Ammon’s Bogus Hangout #219

This week the panel discussed What are Word Vectors?; Using Google Image Search to Identify Categories;Related Entities & the QuestionGraph; How the Google Venice Update Affected SERPS & Location Based Search; Image Search Optimization; X Frames-Options Headers Deprecated and More!

Internet Marketing Excerpts From Bill & Ammon’s Bogus Hangout #218

SERP Out Analysis and History of Universal Search, Is EAT a Ranking Factor?, Is Google Responsible for the Validity of Facts in Searches?, Implementing Keyword Research in 2019, LSI Keywords Revisited, Using Ontologies & Categories in Keyword Research, Natural Language Processing & Voice Search and more!

Internet Marketing Excerpts From Bill & Ammon’s Bogus Hangout #217

Topics include:Paid Links Still Going Strong, Voice Search Past and Present, Universal Search Patent Updated, Search Patent, Personal Assistant Announcement at Google IO, Google GMB Listing Verification, Google GMB Listing Service Area, Google Reviews and more!

Internet Marketing Excerpts From Bill & Ammon’s Bogus Hangout #216

Excerpts include: SEO Myths and Critical Thinking, More on LSI Keywords Bill?, The SEO Skills Debate Continues, Value of Hiring an SEO Agency, Twitter Chat, NoFollow was Always a Hint not a Command, YouTube Channel Subscription Program, Contacting Paid Platforms, Google's October Core Update and Value of Ranking Reports.