Internet Marketing Excerpts From Bill & Ammon’s Bogus Hangout #222

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon’s Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren’t SEO or internet marketing in nature. Topics included:

  • Misquoted And Misunderstood, Why The Search Community Don’t Believe The WSJ About Google Search
  • Local Algo Update
  • Is Reciprocal Linking Good for SEO?
  • Disavow
  • Bing Has Been Doing The BERT Thing Since April

The full video

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Highlights from Audio Version

Introductions: Zara Altair, Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital. Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros.

01:22 Misquoted And Misunderstood Why The Search Community Don’t Believe The WSJ About Google Search: Panel reached a consensus that a lot of the recent story in the WSJ on Google search was full of misquotes and misinformation seemingly with an agenda.

10:10 Local Algo Update: The panel discusses the recent local update noting that Google has added diversity to the categories displayed in local paks. Terry noted that BERT is affecting 10% of US English Queries and that sites are being found for more keywords.

23:15 Is Reciprocal Linking Good for SEO?: The panel discusses the pros and cons of reciprocal linking for SEO.

23:15 Is Reciprocal Linking Good for SEO?: The panel discusses the pros and cons of reciprocal linking for SEO.

34:05 Disavow Tool: The panel talk about using the disavow tool.

41:05 Bing Has Been Doing The BERT Thing Since April: The panel talk about BERT in general.

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