Bill & Ammons Bogus Hangout Excerpts from Episode #210


Directors Cut: This is the first podcast from Bill & Ammon’s Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren’t SEO or internet marketing in nature. Topics included:

  • Tumblr Sale
  • Yahoo! lets remote workers go
  • Streamyard as a YouTube Hangouts replacement
  • YouTube Channel Monetization
  • Keyword Research and Optimization Strategies
  • Google Adwords Comparison Ad Policies

The full video:

Highlights

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros.

1:01 Tumblr Sold to WordPress owner: Hosts and guests discuss the Tumblr sale and Yahoo! in general.

3:40 Yahoo! Lets Remote Workers Go:  Discussing Yahoo! letting remote workers go.

6:50 Streamyard Hangout Replacement: Group discuss this as replacement for YT hangouts.

13:34 YouTube Channel Monetization: Discussion of strategies to monetize YouTube Channels.

18:08 Keyword Research and Implementation Strategies : Zara asked about keyword research and keyword implementation strategies. The discussion includes the importance of phrase prioritization and understanding that search is now entity based not string (words/phrases). Implementation is about far more than repeating the phrase on the page! Optimizing the phrase is done by analyzing the entity usage of the top pages for the search phrase.

33:55 Google Ad Discussion: Discussion of Adwords policy on product and company comparisons.

34:58 Zara’s Thanks: Zara thanked the hosts for the help they’ve provided her over the years and how other SEOs advice often doesn’t agree with us. The group’s opinion was that many SEOs are still using the same methods and techniques hat were used for “phrase search” when the reality is Google search and to a lesser degree all search engines are entity based.

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